EVERYTHING
Tangem is leveraging mainstream electronics distribution channels to make secure digital asset storage more accessible to the general public. According to Beincrypto, this strategic rollout places Tangem’s cold storage devices on major retail shelves for the first time at this scale in the US market.
The Driving Force: Increased Demand for Self-Custody
The surge in demand for hardware wallets is directly tied to growing security concerns within the crypto industry. As centralized platforms face increasing scrutiny, users are prioritizing self-custody—keeping private keys offline and away from internet-connected applications. This shift has been accelerated by a series of high-profile financial incidents.
The risk landscape remains volatile; for example, Chainalysis reported that stolen cryptocurrency reached $3.4 billion in 2025. Furthermore, the industry experienced major breaches, including the $1.5 billion Bybit hack, which was cited as one of the largest single hacks in history. These events have pushed approximately 158,000 personal wallet compromises last year alone, prompting users to seek more robust security measures.
Tangem’s Product Offerings and Market Outlook
Tangem offers several products designed for different user needs, all centered around keeping private keys secured on a chip rather than relying on server or phone storage. The two devices currently available at Best Buy include:
- A credit card-sized NFC card, offering discreet physical access.
- The Tangem Ring, a ceramic wearable that integrates security into daily use.
Tangem employs backup cards as an alternative to traditional written recovery phrases, though users retain the option to import their own. This focus on user convenience while maintaining high security is key to its market penetration.
Market analysts project substantial growth in this sector. Mordor Intelligence anticipates that the hardware wallet market will reach $2.25 billion by 2031, valuing it near $720 million in 2026. The report notes that retail shoppers are expected to drive the majority of these sales, widening the competitive field among leading hardware providers.
The Future of Crypto Security
Tangem is not operating in isolation; competitors like Trezor and Block Inc. are also actively simplifying self-custody methods for newcomers. The industry’s trajectory suggests a continued move away from centralized custodianship toward decentralized, user-controlled security models. Whether this widespread big-box distribution successfully converts casual shoppers into dedicated self-custody users remains the central question facing the digital asset sector.